This is Part 2 of a two part article about podcasting and the music industry. To read Part 1, click here.
The Solution – Making Money and the Future of Music in Podcasting
Successful podcasters in the music industry will take advantage of a variety of revenue opportunities while minimizing unnecessary expenditures. The podcast’s content itself will determine the selection and success of any economic model.
So what are these "revenue opportunities"?
There is money to be made from those seeking to be affiliated with the podcast (advertisers and sponsors), as well as those seeking to listen to the podcast (consumers). Deals with those seeking to use or re-purpose the podcast (radio stations, cell phone companies, aggregators) also have money-making potential. Even the demographic information generated by consumers downloading podcasts is valuable.